Subcategory Overview: Personal Hygiene

Personal hygiene products have been flying off the shelves across the UAE. Now with isolation and social distancing in place residents are turning to digital stores, like Amazon, to purchase these products. Coronavirus is not only changing how consumers in the UAE shop, but also what brands they are choosing. Our data is showing Dettol is dominating the market across the three significant personal hygiene subcategories – hand sanitiser, hand wash (liquid), and soap (bars).

Download our graphic to discover how COVID-19 is impacting market share, average selling price, and product numbers in these subcategories.