PiWheel on Category overview : Women's Fragrances

Women’s fragrance is a highly competitive category on amazon.ae with only 1% difference between the second and the tenth brand, by market share. This makes Chanel’s 7% market-share very significant. In May there were 163 promotions on amazon.ae in this category. The best performing was Gucci, with a 5% price drop offer, which resulted in a 137% sales uplift.

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