PiWheel on E-Commerce Small Kitchen Appliances Category Review

E-commerce small kitchen appliance category sales were down 14% between May 24 – Jun 20, compared to the prior period. The key driver for the decrease came from the sales drop in the ‘Fryer’ subcategory. Fryers are the most popular subcategory within small kitchen appliances which declined in digital sales by 21% during this period. Want brand, product and promotional insights?
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