E-commerce ‘small kitchen appliance’ category sales increased by a huge 40%, between May 31 – Jun 13 compared to the 2-weeks prior. The top 3 brands only equal 35% of total sales, Prestige and Inalsa being the leading two brands by market share. Four of the top 8 small kitchen appliance products are ‘Fryers’ – Havell Fryer is the best-selling within the whole category.
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