PiWheel on India E-Commerce Men’s Shaving Category Overview

In June the e-commerce men’s shaving category sales for India had a slight uplift, to ₹80 million (+2%). Wahl is the dominating men’s shaving category brand – claiming 34% market share and having 4 of the top 8 best selling products in June. The best performing subcategory within men’s shavers is Hair Cutting Tools, which makes up 49% of overall sales.
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