PiWheel on UAE E-Commerce Refrigerator Overview

In June the Refrigerator category performed well; total e-commerce sales equaled 2.85m AED which is up 15% compared to the month prior. The rise in sales is likely a result of 9 ‘Best Deal’ promotions on LG, Siemens and Hitachi products. However, Super General and Samsung are the consistent top performers at both brand and product level.
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