PiWheel on E-Commerce Cookware Category Insights

E-commerce cookware category is highly competitive, with brands regularly sliding up and down the bestseller charts. In June, Lodge was the biggest winner – increasing its market share by 12.5% to become the leading category brand. The month prior Tefal was the best-selling brand but has since dropped 4% market share. Overall cookware category digital sales dropped 19% in June, compared to the previous period. Complete the form to download the graphic