An important and continuing issue is the slow speed with which businesses make the shift to a data-driven culture – this is particularly true for the e-commerce sector. A data-driven approach to business and marketing will succeed in helping you to drive traffic to a product page and convert browsers into loyal buyers.
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In this free e-commerce business analytics e-book we show you how to use data, including market share, share of voice, ad spend, ad return, price, promotions, and conversion data in order to reveal opportunities and threats. You will also learn: