India 2022 eCommerce Insights for Deodorants Category

Between Feb 13 and Mar 12, 2022, India eCommerce ‘Deodorants and Antiperspirants’ category sales increased by +15.75% compared to the previous period, with three key brands leading the market – Nivea, Park Avenue, Yardley. Combined these brands made up 35.15% of total category sales.

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