One platform for the entire digital shelf
Win the digital shelf
across every retailer.
PiWheel is a tech-enabled eCommerce intelligence agency. One platform for the entire digital shelf, and one team to turn it into growth across every retailer and marketplace in the GCC, India and beyond.
- 500M+
- SKUs tracked
- 750+
- categories
- 30+
- retailers covered
- 6
- markets
Illustrative view of PiWheel's platform tracking category share, sales, Buy Box and stock across Amazon, Noon, Carrefour and Flipkart. Figures are sample data.
Trusted by the world's leading brands
- Unilever
- Colgate
- Nestlé
- Sony
- L'Oréal
- Philips
- Bayer
- Bajaj
- Bosch
- Hisense
- Bacardi
- Evian
- Dolby
- FINE
The Wheel of Growth
One platform, four moves to win.
The Wheel of Growth is PiWheel’s four-step framework: diagnose, strategize, execute and measure. It is a connected cycle that compounds your brand on every shelf. Hover the wheel to follow each move.
Explore the platform→- Diagnose: See what’s happening on every shelf.
- Strategize: Decide where to play and how to win.
- Execute: Put the plan on the shelf.
- Measure: Prove the impact and compound it.
The growth engine
From the digital shelf to growth.
Every signal on the shelf runs through one connected engine. First it is diagnosed, then planned and executed, and finally measured, so growth compounds over time.
Diagnose
See every shelf
Strategize
Build the plan
Execute
Run it, daily
Measure
Prove the lift
The product suite
Six connected products, one view of performance.
Six products, catering to all your business needs.
Atlas, PiWheel's marketplace and competitor intelligence product, showing brand share of category against competitors. Sample data.
Beacon, PiWheel's eCommerce control center, showing revenue, conversion and in-stock rate by SKU. Sample data.
Ad Manager, PiWheel's advertising automation product, showing AI-driven bid and budget changes and their effect on ROAS and ACOS. Sample data.
PiVerse, PiWheel's real-time commerce intelligence product, combining retail media, sales and stock signals from Amazon, Noon and Talabat into one view. Sample data.
Clean-room proves 38% is truly incremental, last-click over-claims by 34 pts.
Last-click credits 72% of sales to your media, the number before incrementality strips the illusion.
AMCP, PiWheel's Amazon Marketing Cloud product, comparing last-click attribution with clean-room incrementality. Sample data.
PiGen, PiWheel's generative-engine visibility product, showing a brand's GEO health score and share of answer across ChatGPT, Claude and Gemini. Sample data.
Newest · PiVerse
All your commerce data,
one decision-engine.
PiVerse pulls live media, business performance and stock health into one real-time view. It brings every retailer and quick-commerce platform into a single decision-engine. It tells you what to do next, not another dashboard to check.
Growth calculator
What could PiWheel unlock?
Move the sliders to see the upside, then book a demo for your real numbers.
Projected annual upside
$240k
incremental sales unlocked
$60k
wasted spend & margin recovered
pts
category share uplift
Illustrative estimate based on typical PiWheel engagements.
Recognition & trust
Award-winning work, enterprise-grade trust.
Partner status, industry recognition and data practices built for the enterprise.
Award · 2024
IReC Awards
Retail Tech Startup of the Year
Award · 2023
DMAasia Sparkies
AI in Marketing, with Bajaj
Partner
Amazon Ads
Advanced Partner
Security
Enterprise-grade
Data privacy & protection
Life at PiWheel
The team behind the platform.
FAQ
Questions, answered.
Short answers to what brands ask us most. Can't find yours? Ask the team
What is the digital shelf?
The digital shelf is every place a shopper sees a product online: marketplace listings, retailer product pages, search results, category pages and quick-commerce apps. It is the online equivalent of shelf position, facing and stock in a physical store. Winning it means being visible, in stock, priced correctly and well presented wherever shoppers look.
What is PiWheel?
PiWheel is a tech-enabled eCommerce intelligence agency founded in Dubai in 2019. PiWheel combines a platform of six intelligence products with consultants who run brands' accounts day to day. PiWheel works across marketplaces, retailers and quick commerce, covering 30+ retailers and 750+ categories.
What does PiWheel do?
PiWheel helps brands grow sales on marketplaces and online retailers. PiWheel covers category and media strategy, retail media buying, product page content production, assortment and availability operations, and performance measurement. PiWheel also builds its own products: Atlas, Beacon, Ad Manager, PiVerse, AMCP and PiGen. The platform diagnoses the shelf and PiWheel's consultants run the plan.
Which retailers and marketplaces does PiWheel cover?
PiWheel covers 30+ retailers, including Amazon, Noon, Carrefour, Flipkart, Talabat and Lulu Hypermarket, spanning marketplaces, grocery e-retailers and quick-commerce platforms. PiWheel tracks 500M+ SKUs across 750+ categories.
Which markets does PiWheel operate in?
PiWheel operates across the GCC, Türkiye and India, with consultants on the ground in the markets it serves rather than remote coverage.
What is the Wheel of Growth?
The Wheel of Growth is PiWheel's four-step operating framework: diagnose, strategize, execute and measure. Diagnose uses PiWheel's intelligence products to see performance on every shelf. Strategize turns that into a sized plan. Execute puts content, media and assortment live. Measure grades progress against PiWheel's eCommerce Maturity Model each quarter.
What kinds of brands does PiWheel work with?
PiWheel works with global consumer brands selling through marketplaces and online retailers, across FMCG, beauty, consumer electronics and appliances. Clients include Unilever, Colgate, Nestlé, L'Oréal, Philips, Bosch, Hisense, Bacardi, Evian, Dolby, Sony, Bayer and Bajaj. PiWheel is an Amazon Ads Advanced Partner and won Retail Tech Startup of the Year at the 2024 IReC Awards.
Let's grow together!
Hi, I'm Penny, your PiWheel guide.
Penny, PiWheel’s guide, who explains eCommerce and digital shelf concepts for brands.
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One platform and expert teams to grow your brand across every retailer and marketplace.