PiWheel

One platform for the entire digital shelf

Win the digital shelf across every retailer.

PiWheel is a tech-enabled ecommerce intelligence agency. One platform for the entire digital shelf, and one team to turn it into growth across every retailer and marketplace in the GCC, India and beyond.

500M+
SKUs tracked
750+
categories
30+
retailers covered
6
markets
PiWheel · live performanceLive
AmazonNoonCarrefourFlipkart
Category Share23.4%▲ 2.1 pts
Sales · 30d$4.2M▲ 18.6%
Buy-Box Win91.2%▲ 1.1 pts
Sales velocity · 30d+18.6%
Amazon AEVit-C Serum 30ml$ 89.00In stock
NoonNight Repair 50ml$ 142.00In stock
FlipkartSPF50 Fluid 40ml$ 24.00Low stockupdated now

Illustrative view of PiWheel's platform tracking category share, sales, Buy Box and stock across Amazon, Noon, Carrefour and Flipkart. Figures are sample data.

Trusted by the world's leading brands

The Wheel of Growth

One platform, four moves to win.

The Wheel of Growth is PiWheel’s four-step framework: diagnose, strategize, execute and measure. It is a connected cycle that compounds your brand on every shelf. Hover the wheel to follow each move.

Explore the platform→
DIAGNOSEsee every shelfSTRATEGIZEdata into a planEXECUTErun every retailerMEASUREprove the impact
  1. Diagnose: See what’s happening on every shelf.
  2. Strategize: Decide where to play and how to win.
  3. Execute: Put the plan on the shelf.
  4. Measure: Prove the impact and compound it.

The growth engine

From the digital shelf to growth.

Every signal on the shelf runs through one connected engine, diagnosed, planned, executed and measured, then compounded.

Every shelf signal
23.4%category share

Diagnose

See every shelf

sized plan

Strategize

Build the plan

98%in-stock, live

Execute

Run it, daily

Advancedmaturity band

Measure

Prove the lift

Compounding growth

The product suite

Six connected products, one view of performance.

Six products, catering to all your business needs.

Atlas · market intelligenceLive
Market share23.4%▲ 1.8 pts
Categories750+
Competitors1240
share of category · 12 wks▲ trending
Your brandSkincare23.4%
Competitor ASkincare19.1%
Competitor BSkincare14.7%

Atlas, PiWheel's marketplace and competitor intelligence product, showing brand share of category against competitors. Sample data.

Beacon · control centerLive
Revenue · 30d$4.2M▲ 12%
Conversion6.8%▲ 0.6 pts
In stock97%
sales · trailing 30d▲ trending
Vit-C Serum 30mlBuy Box regained▲ 9%
SPF50 Fluid 40mlConversion dropwatch
Night Repair 50mlOn plan$0.6M

Beacon, PiWheel's eCommerce control center, showing revenue, conversion and in-stock rate by SKU. Sample data.

Ad Manager · AI optimisationLive
ROAS5.6x▲ 0.9
ACOS11.2%▼ 2.3 pts
AI auto-moves · wk1290
ROAS · 14d · AI-steered▲ trending
AI auto-bidSP · Brand defense▲ 5.9x
AI auto-budgetshifted from Display▲ $640/d
AI pausedACOS 61% · saved▼ waste

Ad Manager, PiWheel's advertising automation product, showing AI-driven bid and budget changes and their effect on ROAS and ACOS. Sample data.

PiVerse · commerce intelligenceLive
Media unifiedAmazonNoonTalabat
one view
Low stockSPF50 Fluid · 2 days cover
act now
Sales dipKSA · availability gap
why?
Smart insightshift $12k → Amazon SP
+$28k

PiVerse, PiWheel's real-time commerce intelligence product, combining retail media, sales and stock signals from Amazon, Noon and Talabat into one view. Sample data.

AMCP · clean-room decisionsLive
38%True incrementalproven vs last-click
42%New-to-brandof driven sales
Last-click claims72%
True incremental38%
Audiences → DSP54%

Clean-room proves 38% is truly incremental, last-click over-claims by 34 pts.

Last-click credits 72% of sales to your media, the number before incrementality strips the illusion.

AMCP, PiWheel's Amazon Marketing Cloud product, comparing last-click attribution with clean-room incrementality. Sample data.

PiGen · GEO healthLive
GEO Health72/100▲ 8 pts
Share of answer46%▲ vs category
ChatGPT54%
Claude48%
Gemini41%
Others33%
Immediate fixAdd schema to 3 PDPs+6 pts

PiGen, PiWheel's generative-engine visibility product, showing a brand's GEO health score and share of answer across ChatGPT, Claude and Gemini. Sample data.

Newest · PiVerse

All your commerce data, one decision-engine.

PiVerse pulls live media, business performance and stock health into one real-time view: every retailer and quick-commerce platform in a single decision-engine that tells you what to do next, not another dashboard to check.

Multi-retailerReal-timeEvery market
Explore PiVerse →

Growth calculator

What could PiWheel unlock?

Move the sliders to see the upside, then book a demo for your real numbers.

$2.0M
$100k$20M
Growth ambition

Projected annual upside

$240k

incremental sales unlocked

$60k

wasted spend & margin recovered

+1.5 pts

category share uplift

Get your real numbers

Illustrative estimate based on typical PiWheel engagements.

Recognition & trust

Award-winning work, enterprise-grade trust.

Partner status, industry recognition and data practices built for the enterprise.

Award · 2024

IReC Awards

Retail Tech Startup of the Year

Award · 2023

DMAasia Sparkies

AI in Marketing, with Bajaj

Partner

Amazon Ads

Advanced Partner

Security

Enterprise-grade

Data privacy & protection

Life at PiWheel

The team behind the platform.

Meet the team
Three colleagues working through a problem on a laptop
PiWheel team members collaborating during a company offsite, bringing eCommerce, content and retail media teams together.
Colleagues in discussion around the table
A cross-functional discussion at the PiWheel offsite, where teams plan how to grow brands across retailers in the GCC and India.
Three colleagues talking between sessions
PiWheel colleagues connecting between sessions at a company team offsite.
A team member presenting to the room
A PiWheel team member presenting to colleagues during a company offsite.
Two colleagues working through a chart
Two PiWheel analysts reviewing performance data, the kind of digital shelf insight PiWheel delivers to brands across 30+ retailers.
A team member mid-conversation
A candid moment from a PiWheel company offsite.

Let's grow together!

Hi, I'm Penny, your PiWheel guide.

Penny, PiWheel’s guide, who explains eCommerce and digital shelf concepts for brands.

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Access the most powerful products and expert services for your eCommerce business.

One platform and expert teams to grow your brand across every retailer and marketplace.