A+ Content to Boost your Brand on Amazon

With online shopping growing by the day, shoppers want to have as close to a Brick-and-Mortar shopping experience as possible. To improve the online shopping experience, Amazon has introduced various features in its Vendor Central and Seller Central that helps shoppers understand the intricacy of products. One of these features is A+ content. 

What is Amazon A+ Content? 

Amazon A+ content, formerly known as Enhanced Branded Content, is a premium content feature that helps brands to enhance their product display page with more information in the form of high-quality content, images, and videos.  

Brands can easily include unique selling propositions, cross-sell within their catalog, and include more images to captivate the shopper and differentiate themselves from the competition. This feature transforms a normal product listing into a sales converting powerhouse. 

Amazon A+ content is only available to brands registered in the Amazon brand registry. It is found at the lower part of the PDP (Product Detail Page) before consumer ratings and reviews.  

A+ content is made up of several modules that showcase images with short descriptive texts, creating a coherent and storytelling picture complementing the other content on the page. A few elements include: 

• High-quality images of the product  
• Informative content 
• A clear list of bullet points 
• Concise paragraphs 
• A section called ‘What’s in the box?’ lists all product components 
• Optional: 360-degree product views, comparison charts, videos 

Each module can be customized in a different way as per the below examples: