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Performance Insights

Comprehensive Analysis for In-Depth
Understanding of your eCommerce Business

A team of consultants to help brands with periodic performance reports

Join the Ranks of Top Brands

Engage Shoppers and drive higher conversion
with our Detailed Reporting

PERFORMANCE REPORTS

Enhanced Business Insights

Comprehensive  analysis of product category performance, focusing on brand sales and market share dynamics to identify growth trends and factors influencing these changes. We highlight top-selling products and their contributions to overall sales, while examining product lifecycles to find opportunities for optimization and marketing initiatives.

Brand Score Card

Top-level overview of your brand’s performance metrics, highlighting key areas of success and opportunities for improvement.

Business Performance Report

Detailed business performance reports across the full funnel which captures traffic, conversion and sales metrics.

1P vs 3P Performance

A thorough analysis of the performance of first-party (1P) and third-party (3P) sellers on a monthly basis.

CONSULTANCY REPORTS

In-depth Analysis & Recommendations

A comprehensive analysis across various dimensions such as assortment, shopper behavior, product innovation, and pricing strategy. By delving deeply into your data, we uncover valuable insights and deliver actionable recommendations to help you optimize your strategies and drive business growth.

Assortment Analysis

A thorough SKU mapping, analyzing diverse features such as size, packaging, USPs, and material type, among others, to offer a comprehensive portfolio analysis.

Pricing & Promotion Analysis

Identify the pricing gaps and recommend a pricing strategy at an SKU level, ensuring brand visibility and profitability within the market landscape.

Pre & Post event Analysis

Understand the shopper journey during and after key events to plan for promotional and marketing activities. 

Shopper Search Behavior

Gain valuable insights into consumer search behavior via an in-depth keyword analysis to inform marketing strategies, product innovation, brand awareness and share of voice. 

Launch Strategy

Evaluate the terrain for new category or product launches by delving into market dynamics, competitive landscape & shopper behavior.

Building Blocks

Elevate your brand's trajectory with our building blocks, where we meticulously dissect the drivers and drainers of your brand's performance.

Product Growth Framework

Using a traffic into conversion matrix we analyze your portfolio to identify gaps and opportunities at an SKU level.

Ratings & Reviews Analysis

A sentiment analysis of reviews, both at the category & brand levels, to understand consumer feedback, identifying both positive comments and pain points.

Product Innovation

Dive into market dynamics and emerging trends across categories to bolster your product innovation plans.

Access the most powerful tools and expert services for your eCommerce business!

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Words from our clients

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“The services PiWheel offer us have been instrumental in optimizing our eCommerce. Their software solutions have provided us with invaluable insights that allowed us to make informed decisions.”

FINE: Ibrahim Kawosha 
Ecommerce Coordinator 
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“Looking at our partnership is the mix of having the right technology combined with a team of experts who used the data to translate it into actionable insights to drive growth.”

BAJAJ: Vinayak Singh
Head of Digital Marketing 
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“Our partnership with the PiWheel team has been one of the building blocks in our ecommerce business growth journey. The team is very collaborative, agile and has a customer centric approach.”

COLGATE: Ajinkya Deshpande
Senior Marketing Manager 
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Why PiWheel for Market Share and Sales Analytics?

Granular Data

Measure full-funnel performance across all stages. Gain a comprehensive understanding of competitive performance at the product level, not just 1st or 3rd party, for all transactions on a specific site.

Methodology

We track products and regions proactively, even in categories without clients, enabling us to swiftly set up and provide historical data from day

Scale

Our in-house technology enables efficient and scalable work across all retail brands. Our eCommerce tools are specifically designed by experts in the field.
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