A review of the top growing and declining e-commerce categories in the UAE By Lina Kassem, Featured in Campaign Middle East. As the largest celebration in the UAE, Ramadan prompts a shift in the way thousands of Muslims purchase. This shift has been impacted by the rise of the global pandemic which caused major changes...Read More

Amazon offers a variety of advertising solutions to grow businesses and brands of all sizes by helping them to reach customers at every stage of their journey and achieving their advertising goals. To empower vendors and Brand registered sellers, Amazon built a solution called Amazon Sponsored Display: a (relatively) new Amazon paid advertising program that...Read More

Today at PiWheel, we celebrate a very important day, the only day to honor a number and our company’s name: Pi Day! Pi, often represented by the Greek letter π, is one of the most well-known mathematical constants, the number that results from dividing any circle’s circumference by its diameter. It is not a coincidence...Read More

Amazon’s Global Prime Day, confirmed as October 13th, is a day no e-tail business can afford to miss, especially this year. In 2019 Amazon Prime Day sales surpassed Black Friday and Cyber Monday 2018 sales combined. This year, as the pandemic has driven more shoppers online resulting in the exponential growth of the e-commerce sector,...Read More

A review of the top e-commerce rising and declining categories in the UAE By Suzi Kuban, Featured in Campaign Middle East. This year, the Holy Month of Ramadan fell during the height of COVID-19 restrictions in the UAE. The pandemic has changed our lives in many ways, particularly the way Muslims observed this time of...Read More

We have been busy analysing how the e-commerce market is changing in response to consumer demand amidst the current health crisis. Our CEO, Mazen Hallaway explains what we found and shares advice for Amazon vendors and sellers, as featured on AME info. Like many countries across the world, the UAE is temporarily on lock-down with...Read More

The limelight is firmly on e-commerce stage, as many countries across the world temporarily go on lock-down. The dramatic changes in the e-commerce landscape is not just because of how people are shopping but what they are buying. For businesses selling on Amazon, we have complied a list of Amazon seller recommendations that will help...Read More