Managed practice
Content Excellence.
PDPs, brand stores and catalogue health, built to convert.
We build, optimize, localize and manage brand content across every commerce channel, helping brands improve discoverability, increase conversion, strengthen catalogue health and stay ready for the next generation of AI-powered shopping.
Our content framework
The consumer journey, built into every listing.
Content is strategised with intent, we build for where shoppers enter, how they evaluate, and what drives the purchase.
Discovery
Visibility & relevance
Be found. Search, category and AI-answer presence put the brand in the consideration set.
Consideration
Clarity & confidence
Be convincing. Imagery, A+, claims and reviews build trust and answer every question.
Conversion
Decision & action
Be chosen. The page closes the sale with the right price, format and call to buy.
Every listing does
three jobs at once
See the difference
From a flat listing to conversion-built.
Drag the handle to see what conversion-built content does to a product page, and watch the content score climb.
1 imageWhiskas Chicken
☆ no reviews yet
$6.24
Add to cart- Dry cat food.
Content score
67/100
Keep dragging, the page earns its score.
- Title & keywords
- —
- Images & A+
- —
- Ratings & reviews
- —
Trusted by the world's leading brands
- Unilever
- Colgate
- Nestlé
- Sony
- L'Oréal
- Philips
- Bayer
- Bajaj
- Bosch
- Hisense
- Bacardi
- Evian
- Dolby
- FINE
Keyword & SEO foundation
A keyword universe for every market and language you sell in, refreshed quarterly.
Keyword universes per market
Built per category and per market, in every language your shoppers search in, down to per-SKU keyword maps that capture the terms they actually type.
Data-backed audit first
Every brief starts with a category and brand audit and a per-SKU content score, so the plan is evidence-led.
Cross-retailer demand mapping
Search demand and keyword competition researched across every retailer and market language, rechecked quarterly.
One base, working everywhere
A single keyword base feeds listings, visuals and A+ across the whole catalogue.
6 categories
a universe per market language · native search, not translated · SoV vs Competitor A · volumes monthly
Visual content creation & scaling
Hero, lifestyle, A+, video and brand stores, built once, adapted everywhere.
Conversion-built assets
Optimized packshots, secondary images, A+, videos and banners designed to convert and highlight key claims.
Motion & Video creation
Produce videos at SKU, product range, or brand level, tailored to campaign objectives and ecommerce needs.
Brand stores
Full brand-store creation and management that turns the catalogue into a branded destination across platforms.
One visual system, every platform
Built to brand guidelines, then adapted to each retailer's image specs and formats.
one visual system · packshot, A+ modules and claims · adapted to every retailer's specs
GEO: won in AI search
Content engineered so AI assistants recommend your products, not just search engines.
Present in AI answers
We make sure your products show up when shoppers ask ChatGPT, Claude, Gemini and others what to buy.
Structured to be cited
Claims, specs and FAQs written and structured so AI engines can read, trust and quote your listings.
Measured with PiGen
AI-search visibility scored and tracked with PiGen, so every content change moves a number you can see.
Media & content, hand in hand
One team plans your media and produces the creative, a one-stop shop for your full media and content strategy.
Creative built for the media plan
Banners, Sponsored Brands creative and video produced by the same team that plans your media, designed to convert, not just decorate.
One story, ad to PDP
Shoppers see one consistent story from the banner they click to the product page they land on.
One-stop shop
Strategy, content, creative and media run as one engagement: one brief, one roadmap, one accountable team.
the creative we produce, and the numbers it drove · trailing 30d
Free content audit
See where your listings leak sales.
Send us your SKUs. We score their content, flag the gaps costing you conversion, and show you the fastest fixes, no obligation.
Words from our clients
Let's grow together!
Hi, I'm Penny, your PiWheel guide.
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One platform and expert teams to grow your brand across every retailer and marketplace.