PiWheel

The product suite

Ad Manager.

Advertising automation

Automate your Amazon retail media across every ad type, so the team runs spend at scale and spends its time on strategy.

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Ad Manager · AI optimisationLive
ROAS5.6x▲ 0.9
ACOS11.2%▼ 2.3 pts
AI auto-moves · wk1290
ROAS · 14d · AI-steered▲ trending
AI auto-bidSP · Brand defense▲ 5.9x
AI auto-budgetshifted from Display▲ $640/d
AI pausedACOS 61% · saved▼ waste

Trusted by the world's leading brands

01

AI-driven optimisation

Automation at scale that protects efficiency.

  • AI Bid Management

    Real-time, progressive bid changes to hit each campaign's goal.

  • Budget Pacing & Reallocation

    Daily reallocation across the portfolio by relative effectiveness.

  • Dayparting & Rules

    Rule-based optimisation and dayparting that run around the clock.

AI-driven optimisation5.2x ROAS▲ 0.4x · 14d

Amazon ROAS · all ad types · trailing 14d

▲ $1.40 ROAS vs start
01SP · BrandYou5.2x$1,840/dLIVE ▲0.4x
02SB · Category4.1x$760/dLIVE ▲0.2x
03SD · Retarget2.3x$420/dPAUSED <3.0x

Amazon · SP/SB/SD/DSP · 142 live campaigns · ROAS / spend-per-day · synced 38s ago

02

Real-time monitoring & action

Run every Amazon campaign from one place.

  • Every Ad Type

    Sponsored Products, Brands, Display and DSP, monitored and actioned in real time.

  • Status Control

    Pause or enable campaigns, targets and products instantly.

Real-time monitoring & action1,290 auto-moves▼ 18% wasted spend · 30d
auto-actions ledger · live · index = ROAS vs 4.0x target+$2,310/d reallocated
SP · protein barsYou$1.34 bidindex 112
AUTO-BID ▲▲ $0.12 · 5.2x
SB · brand defense+$640/dindex 108
AUTO-BUDGETshifted from Display
SD · retargeting$0.71 bidindex 94
AUTO-BID ▼▼ $0.08 · 3.4x
SP · non-brand$0.00 bidindex 78
PAUSEDACOS 61% · saved
03

Signals behind every decision

Live data, not last week's report.

  • Performance & Traffic Signals

    Live performance, traffic, category and shopper signals feed every move.

  • Competitor Advertising Intelligence

    Ad-attributed sales, spend and the profitable keywords competitors chase.

Signals behind every decisionSoV 34%9 open gaps
protein bars$1.62 CPC34%▼
low sugar snacks$0.98 CPC47%▲
keto bars$1.21 CPC22%▼
9open gaps
6 terms
“high protein breakfast” · competitor owns itest. $310K · ▲ 22% YoYassortment coverage 64%

ad-attributed · your SoV vs Competitor A (tick) · CPC = avg cost-per-click

Best AI-Powered Marketing Strategy

DMAasia Sparkies Awards 2023: real-time bid & budget optimisation at lower cost

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

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