PiWheel

Managed practice

Strategy & Consultancy.

End-to-end planning that turns intelligence into a roadmap.

Beyond day-to-day execution: we generate insight, surface opportunity, and turn it into actionable recommendations across channels, categories and brands.

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Strategy & Consultancy · roadmapLive
Value sized this year$5.8M
Owned actions9
Technology-mix shift+3.4 pts
Pricing realignment+2.1 pts
Operational defense+1.6 pts
Proposition reset+0.9 pts

How a data point becomes a decision

Signal to action, in one pipeline.

No report factory, every signal we track has a standard reading and a standard response, so a deep dive always ends in something you can act on.

  1. 01

    Capture

    Live retailer and search signals, pulled continuously across markets.

  2. 02

    Interpret

    The same analysts read the data, judgement is never lost in a handoff.

  3. 03

    Benchmark

    Read against the category standard and named competitors.

  4. 04

    Size

    Quantified as a real revenue or efficiency opportunity, with the working shown.

  5. 05

    Recommend

    A prioritised action with an owner, a timeline and the KPI it moves.

Trusted by the world's leading brands

01

Quarterly deep dives & business reviews

A structured deep dive each quarter, ending in a sized, owned action plan.

  • Four rotating lenses: channel, category, SKU-performance and trend/market-intelligence, each quarter

  • One repeatable method: diagnose, benchmark, quantify, prioritise

  • Group & brand reviews: quarterly, on reconciled data, at senior review

  • Insight-to-action, fast: closes in a plan with owners, timelines and KPIs

Quarterly deep dives & business reviewsSenior review · closed

Q3 deep dive · skincare · action plan

01

Technology-mix shift · enter the growth segment

$2.4M sized · ▲ +3.4 pts · Growth pod · this quarter

02

Pricing realignment · to the new sweet spot

$1.9M sized · ▲ +2.1 pts · Pricing pod · this quarter

03

Operational defense · win back lost PDPs

$1.3M sized · ◆ +1.6 pts · Ops pod · this quarter

04

Proposition reset · reposition the range

$0.9M sized · ▲ +0.9 pts · Content pod · this quarter

$5.8M sized this quarterKPI = share-pt lift · reviewed with group & brand leads
02

Category sizing & whitespace

Find where to play next and prove what the opportunity is worth.

  • Market opportunity sizing: demand, and the share you can realistically recover

  • Whitespace & assortment gaps: the packs and variants you're under-represented in

  • Portfolio & SKU diagnostics: rank, traffic-vs-conversion and variation strategy, prioritised

  • Predictive growth & expansion: launch roadmaps, forecasting and scenario modelling

Category sizing & whitespaceest. $6.4M open7 demand pools · ▲ 19% YoY
mineral spf · travel size62k/wk11%▼ behind
fragrance-free body lotion44k/wk24%▲ closing
vitamin c serum · 30ml51k/wk33%▲ ahead
7assortment gaps
4 demand pools
mineral SPF · travel size, competitor owns 38% SoSest. $6.4M · ▲ 19% YoY demandassortment coverage 31%

Skincare · demand sized bottom-up · share you can realistically recover · annualised

03

Competitive intelligence & benchmarking

Robust competitor data, named and sourced, not anecdote.

  • Share of search & voice: demand and paid presence vs named competitors

  • Pricing, promo & assortment: where you sit out of line, flagged

  • Ratings, reviews & estimated media: trust and spend imbalances, surfaced early

  • Sourced & refreshed: every metric named, dated and refreshed daily to weekly

Competitive intelligence & benchmarking+5.4% vs market3 competitors out of line · WoW
competitor price + promo index · SPF50 Fluid 50ml · refreshed dailycategory median $29.80 · 14 SKUs tracked
Your brandYou$31.40index 105
ABOVE MARKET▲ $0.40 WoW
Competitor A$33.90index 114
AT MAPheld · 6 wks
Competitor B$26.40index 89
ON PROMO▼ $3.20 WoW
Competitor C$28.10index 94
NEW LISTING4.3★ · 180 reviews
04

Shopper search behaviour & demand signals

The connective thread that keeps strategy grounded in what shoppers actually search for.

  • What shoppers search for: live search tracking in every market language, updated monthly

  • New and rising trends: emerging queries followed early, before the category catches up

  • Where demand outpaces supply: fast-growing searches mapped against your assortment to flag the gap

  • Every signal, briefed: turned into a prioritised opportunity, not just a keyword list

Shopper search behaviour & demand signals3 risingthis month
NEWreef-safe sunscreen8.2k/wk▲ 340%
RISINGfragrance-free spf14k/wk▲ 62%
RISINGvitamin c + spf combo6.1k/wk▲ 41%

Opportunity spotted: “reef-safe sunscreen”

no brand ranks page-1 yet · est. $1.2M annual demand

Skincare · search demand in every market language · scanned monthly

Our operating rhythm

A reporting rhythm, not a once-a-quarter reveal.

Always-on measurement underneath, deepening reviews on top, you always know where you stand, and every quarter ends in a plan you can act on.

  1. Always-onLive

    Shared live dashboards

    Every metric, refreshed continuously

    One cross-platform view in PiVerse, sales, share, media and stock, the moment they move.

  2. WeeklyPulse

    Trading check-in

    What moved this week

    A short weekly snapshot, top movers, in-flight media flags, and the actions for the week ahead.

  3. MonthlyReview

    Business performance report

    Full-funnel, explained

    Traffic, conversion, sales and share across 1P and 3P, what changed, why, and what we did about it.

  4. QuarterlyDeep dive

    Strategic deep dive

    Where to play next

    Category sizing, competitive benchmark and sized opportunities, next quarter's plan, with owners and KPIs.

the lens zooms out · live pulse to strategic deep dive

$5.8M sized

in owned, quarterly deep-dive actions, realised against plan this year

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

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