Suzi Kuban

Get primed – how brands can improve sales this Amazon Prime Day

Amazon’s Global Prime Day, confirmed as October 13th, is a day no e-tail business can afford to miss, especially this year. In 2019 Amazon Prime Day sales surpassed Black Friday and Cyber Monday 2018 sales combined. This year, as the pandemic has driven more shoppers online resulting in the exponential growth of the e-commerce sector,...
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A shift from the norm – UAE e-Commerce Consumption During Ramadan

A review of the top e-commerce rising and declining categories in the UAE By Suzi Kuban, Featured in Campaign Middle East. This year, the Holy Month of Ramadan fell during the height of COVID-19 restrictions in the UAE. The pandemic has changed our lives in many ways, particularly the way Muslims observed this time of...
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