A digital twist – UAE e-Commerce Consumption During Ramadan

A review of the top growing and declining e-commerce categories in the UAE By Lina Kassem, Featured in Campaign Middle East. As the largest celebration in the UAE, Ramadan prompts a shift in the way thousands of Muslims purchase. This shift has been impacted by the rise of the global pandemic which caused major changes...
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Amazon Sponsored Display Ads: The Ultimate Guide

Amazon offers a variety of advertising solutions to grow businesses and brands of all sizes by helping them to reach customers at every stage of their journey and achieving their advertising goals. To empower vendors and Brand registered sellers, Amazon built a solution called Amazon Sponsored Display: a (relatively) new Amazon paid advertising program that...
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Pi Day : A Pi Celebration

Today at PiWheel, we celebrate a very important day, the only day to honor a number and our company’s name: Pi Day! Pi, often represented by the Greek letter π, is one of the most well-known mathematical constants, the number that results from dividing any circle’s circumference by its diameter. It is not a coincidence...
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Get primed – how brands can improve sales this Amazon Prime Day

Amazon’s Global Prime Day, confirmed as October 13th, is a day no e-tail business can afford to miss, especially this year. In 2019 Amazon Prime Day sales surpassed Black Friday and Cyber Monday 2018 sales combined. This year, as the pandemic has driven more shoppers online resulting in the exponential growth of the e-commerce sector,...
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