PiWheel on Category overview: Coffee Makers

Coffee makers are one of the best performing categories on Amazon.ae, reaching 2.18 Million AED in the weeks April 13 – May 10, 2020. With this category, 96% of sales come from just three subcategories: Coffee Machines (32%), Espresso Machines (32%) and Single-serve Brewers (31%). There are many varying price points within this category; Breville’s average retail price is 4000 AED +, whereas Nescafe’s average retail price is 500 AED. Despite this swing in prices – overall, all brands, at all price points, are performing well. 

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