People love their pets! Cat food is the top-selling pet food category online, with sales totalling over 560,000 AED in May. However, despite the large sales numbers and promotional activity, cat food e-Commerce sales dropped by 10% between May and April. Royal Canin, Sheba and Whiskas are the three leading market share brands, claiming a notable 60% of total category sales.

Learn more by downloading our category review.