In May there was 68 amazon.ae promotions within the TV category, contributing towards the decrease in average retail price (-12%), now at 1.88k AED. Despite the price decrease and promotional activity, overall sales dropped by 23%. The best performing promotion was for HiSense 55inch UHD Smart TV. Samsung is repeatedly the leading brand by market share, and product – particularly popular is the 4k UHD series. Learn more about TV e-commerce sales by downloading the graphic