Authored by Eliane Chama, eCommerce Design Lead at PiWheel

Any brand’s priority on Amazon should be to catch the consumer’s attention and make the first impression in just a few seconds, to boost conversion and sales.  

Most shoppers consider images on any Product Page to be more important than descriptions and even reviews and consider the images an easier way to understand the product and the story behind the brand before making any purchase.  

While written content helps the brand drive more traffic to their product detail page, visual content plays a major role in increasing conversion, therefore, driving more sales.  

Let’s look at the 5 must-have visual elements to include on your product page.

What are the types of Visual Content on Amazon?

Visual content on Amazon consists of B+ and A+.  

B+ content is a selection of images featured on top of your Product Page on Amazon that allows you to present your product’s selling point in 9 images, including primary.

A+ Content is a tool that enables you to feature, in different modules, your brand story and additional informative content using unique images, comparison charts, carousels, and videos. (Do read our blog on Amazon A+ Content). 

The 5 must-have visual content on any product page 

  1. Key Selling Points

    The visual content is a fast way to give the shopper all key information and claims on the product. This space will allow you to showcase these claims using eye-catching images, vectors, and fonts to highlight those selling points.  

    An example of key-selling points on Amazon

  2. Consistency between images
    Following the brand guidelines and the latest ad campaign or key visuals of any product is very important to create visual awareness and a link between offline and online visuals. Making sure all the tiles are visually consistent will create a smooth transition and make sure the brand identity is similar across all tiles.  

    An example of visual consistency between images

  3. High resolution and lifestyle images
    Shoppers are most likely to relate to any product when using the human presence in images. Therefore, it’s very crucial to always use the best High-resolution images of people reflecting the target audience we are addressing.
    An example of human presence in images
  4. Product placement & real product size
    The main issue in online shopping is not physically seeing or holding the product, which might create disappointments for consumers after delivery when it comes to size and shape. Showcasing the product in different environments or a hand-size simulation will give the consumer a visual expectation of the product they are purchasing.  
  5. Cross-selling
    Using one of the tiles to cross-sell with different flavors, scents, sizes, or categories of the brand is a smart thing to do since it will create more conversion to different brand products and therefore, increase sales for all the brand products. 
    An example of product upsell

Bonus: Video Content
No need to say, when it comes to advertising, nothing performs quite as good as a video! Making sure to add it on one of the tiles will create more conversion and push sales. 

An example of video content on Amazon

Creating or optimizing eCommerce Visual content is very important for any brand and using the space provided by Amazon and online platforms is the best way to create the perfect consumer journey before any purchase. 


How can we help?  

We at PiWheel, help the biggest brands and FMCGs with their Amazon strategy. Our industry experts are Amazon veterans with 40+ years of combined experience in advertising, content, and eCommerce strategy. 

Our team of content and media experts will ensure you have top-notch visual content for your product pages that reflects your brand identity and help increase validation for consumers.

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