Any brand’s priority on Amazon should be to catch the consumer’s attention and make the first impression in just a few seconds, to boost conversion and sales.
Most shoppers consider images on any Product Page to be more important than descriptions and even reviews and consider the images an easier way to understand the product and the story behind the brand before making any purchase.
While written content helps the brand drive more traffic to their product detail page, visual content plays a major role in increasing conversion, therefore, driving more sales.
Let’s look at the 5 must-have visual elements to include on your product page.
Visual content on Amazon consists of B+ and A+.
B+ content is a selection of images featured on top of your Product Page on Amazon that allows you to present your product’s selling point in 9 images, including primary.
A+ Content is a tool that enables you to feature, in different modules, your brand story and additional informative content using unique images, comparison charts, carousels, and videos. (Do read our blog on Amazon A+ Content).
The visual content is a fast way to give the shopper all key information and claims on the product. This space will allow you to showcase these claims using eye-catching images, vectors, and fonts to highlight those selling points.
Bonus: Video Content
No need to say, when it comes to advertising, nothing performs quite as good as a video! Making sure to add it on one of the tiles will create more conversion and push sales.
Creating or optimizing eCommerce Visual content is very important for any brand and using the space provided by Amazon and online platforms is the best way to create the perfect consumer journey before any purchase.
How can we help?
We at PiWheel, help the biggest brands and FMCGs with their Amazon strategy. Our industry experts are Amazon veterans with 40+ years of combined experience in advertising, content, and eCommerce strategy.
Our team of content and media experts will ensure you have top-notch visual content for your product pages that reflects your brand identity and help increase validation for consumers.
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