Authored by Saranya Haridasan, Sr. Customer Success Manager at PiWheel.

In today’s highly competitive eCommerce landscape, retailers must ensure that they can reach and serve customers effectively, no matter where they shop. To achieve this, many retailers choose to sell their products through multiple sales channels, including online marketplaces, brick-and-mortar stores, and eCommerce websites. However, managing sales and distribution across these channels can be complex and time-consuming, so retailers turn to retail channel management software to help.

Retail channel management software is a centralized platform that helps retailers manage their sales and distribution across multiple channels. It provides a comprehensive view of sales, inventory, and product information, assisting retailers to make informed decisions about their sales and distribution strategies. The software also helps to streamline the order fulfillment process, reducing shipping costs and improving delivery times.

Here are some of the key features and benefits of retail channel management software:

  1. Inventory Management

    Retail channel management software helps retailers to manage their inventory levels across all sales channels. Retailers can access real-time data and analytics to understand inventory levels, which helps to prevent overstocking and stockouts. This, in turn, improves the customer experience by ensuring that products are always available when customers want to purchase

  2. Order Fulfillment

    The software streamlines the order fulfillment process and makes it easier to manage orders and shipments across multiple sales channels. This helps to reduce shipping costs and improve delivery times. When retailers provide a positive shopping experience, customers are more likely to return, leading to happier customers and building customer loyalty. The software also integrates with popular shipping carriers and shipping management systems, making it easy for retailers to manage all their shipping needs from one central platform.

  3. Price and product information synchronization
    Retail channel management software ensures that product information, including pricing and availability, is consistent across all sales This helps to reduce the risk of overselling and enhances the customer experience by providing accurate information about product availability.
  4. Increased efficiency
    Automating retail channel management software reduces human error and saves time involved in managing multiple sales channels. This leads to increased efficiency, lower costs, and improved accuracy.

  5. Real-time Data and Analytics
    Retailers can also access real-time data and analytics, which helps them make informed decisions about their sales and distribution strategies. Retailers can view sales data, inventory levels, and customer behavior across all sales channels, providing valuable insights into their business operations.

  6. Improved Customer Experience

    Retail channel management software helps to ensure that customers receive a consistent and seamless shopping experience across all sales channels. This enhances the reputation of the brand and helps to build customer loyalty.



Retail channel management software is crucial for eCommerce businesses that sell through multiple sales channels. The software helps retailers to effectively manage their sales and distribution, increase efficiency, reduce costs, and improve the customer experience. Whether a small business owner or a large retailer, retail channel management software can help you achieve your goals and succeed in today’s highly competitive eCommerce landscape.

PiWheel’s retail channel management tool helps eCommerce brands get a holistic view of their portfolio on marketplaces. Our technology alerts you to mission-critical changes in price, stock, and competitor activity, and reveals untapped growth opportunities.

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