Amazon constantly rolls out new ways to help sellers scale their business: Brand Store is one of the most recent ones.
Amazon Brand Store is a digital store that can be created by Amazon Sellers, using several templates provided by Amazon, fully customizable to reflect your brand guidelines, colors, images, and copy.
Earlier, the Amazon Brand store was only reserved for wholesale vendors but now it has started adding more features for 3rd party sellers as well who can showcase their brand and products using a minimal online store.
Amazon Brand Store is available for FREE and is a very easy DIY solution to a more impactful brand presence.
Let’s dive deeper into what are the various benefits of this feature, and some helpful tips to create your perfect store.
Stores with 3+ pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor”
Amazon has given very clear guidelines for creating a brand store and the various specifications for images, videos, etc.
The home page of your brand store is the perfect place to reflect the brand identity, create brand awareness, showcase the full portfolio, announce new products, and advertise your best-sellers. Amazon’s modules provide a wide variety of options for brands to accurately convey their identity and story, using images, text, comparison tables, and videos to create the perfect reflection of their brand identity.
An ideal homepage has these 5 elements:
Amazon is giving sellers a proper virtual shop space to encourage brand-owning sellers to centralize their products in one place, bypass the 3rd parties and minimize the risk of counterfeits. It is an extremely valuable asset for brands and can be used wonderfully in conjunction with other Amazon marketing strategies such as Sponsored Brand Ads, Sponsored Brand Videos, Amazon Posts, Social Media Advertising, and Influencer Marketing.
If you need help in creating your brand store or a data-driven Amazon marketing strategy, our team is always there to help.
Our stellar team of eCommerce consultants can help you with anything you need for your Amazon strategy. Check out our services here. Get in touch for some amazing insights: https://piwheel.com/contact-us/