The PiWheel team together at the 2025 company offsite

About PiWheel

One platform for the entire digital shelf. One team to turn it into growth.

Founded in Dubai in 2019 by people who had run the shelf from the brand side, and were tired of guessing.

Purpose · Vision · Mission

Why we exist, and where we're going.

Purpose

Making the brand's e-commerce experience enjoyable: eliminating ambiguity and streamlining every aspect of the digital commerce journey to ensure clarity and efficiency. We drive tangible impact across every touchpoint with actionable insights, clear strategies, and cohesive execution.

Vision

A full-service e-commerce company brands can rely on: one partner for the platform, the strategy and the execution, in every market where your shoppers buy.

Mission

Helping marketers grow their e-commerce business through data-driven, technology-enabled solutions that empower informed decision-making and drive sustainable growth across all aspects of the e-commerce journey.

How it started.

We came from the other side of the table. Retail, FMCG, consumer electronics, top consultancies. We had owned the targets, sat in the reviews, and felt the distance between what a dashboard showed and what actually moved on the shelf.

The data told you sales were soft in a market. It rarely told you which listing was broken, which search term you were losing, or who was going to fix it before the quarter closed. The reports were honest. They just stopped where the hard part began.

So in 2019 we made a decision that still defines us: build the platform that sees the whole shelf, and build the team that runs it in the room. Not a product you are left alone with. A product, with people behind it, in every market we serve.

The team working through the numbers together at the offsite

Our products show you what to do. We do it with you.

Our footprint

Wherever your brand sells.

Teams on the ground and a platform that reads every major digital shelf worldwide, in every language your shoppers search in.

Every major marketplace · every time zone · every language

By the numbers

2019: founded in Dubai
750+: categories tracked
500M+: SKUs monitored in real time
15+: languages spoken

The people behind the platform.

The consultants who turn the digital shelf into growth, in every market where your shoppers buy.

Chief Executive Officer

Mazen Halawi

We leverage data to transform our clients' online sales, turning data-driven decisions into substantial market-share growth, and acting as our clients' strongest advocates across consultancy, content and retail media.