PiWheel

Execute · the content module

Content Production.

Content, produced, listed and kept live

Once the content strategy is set, we produce it, put it live, and keep it working. Listings, A+, images and stores, managed on-platform, ensuring always-on visibility and discoverability.

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The operating loop

Set once, then monitored and updated on repeat.

Agreed with your strategy team, then run continuously, week after week, so the plan actually lands on the shelf.

  1. 1

    Produce

    Titles, bullets, A+, images, video and stores, built to the keyword plan in every language you sell in.

  2. 2

    Dispatched

    Uploaded to each retailer's specs, categorised and variation-structured, checked before it goes live.

  3. 3

    Monitor

    Constant checks flag suppressed listings, gaps and errors before they cost you sales.

  4. 4

    Update

    Refreshed on every product, packaging or policy change, and pushed live ahead of every seasonal moment.

continuous loop, back to the top every cycle

What we run

Owned end to end.

Upload & Content Management

Live on every retailer, fast

Approved assets formatted, QA'd and published across 30+ retailers and 12+ markets, ensuring always-on visibility and discoverability.

Monitoring

Always watching for drift

Continuous checks flag suppressions, truncations and errors before they cost sales.

Refresh & Update

The moment things change

Rebrands, packshots and claim changes pushed live in every market language, the same week.

PIM System Management

One clean source of truth

Governed product data syndicated to each retailer's schema, held in a single record per SKU.

This is where Content Strategy & SEO becomes live on the shelf, one connected loop from plan to proof.

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The outcome

One owner, end to end

From first upload to every refresh, your catalogue stays complete, current and on every shelf all year round.

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

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Put our team on the shelf for your brand..

One platform and expert teams to grow your brand across every retailer and marketplace.

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