Resources
The insight behind growth on every shelf.
How the PiWheel team turns retail-media, content and category data into decisions that move the shelf, written for the people doing the work.
PiWheel Launches PiVerse: Real-Time Commerce Intelligence for Every Retailer and Market
PiWheel launches PiVerse, a commerce intelligence platform that turns fragmented retailer data into one source of truth to protect revenue and grow.
PiVerse.
Real-time commerce intelligence
Playbooks
Deep-dive strategy decks from the PiWheel team, sent straight to your inbox.
Inside this playbook
- 01Why November is one season with two peaks, not two campaigns
- 02Pillar 1, Strategy: positioning where demand is building
- 03Pillar 2, Content: turning traffic into conversion
- 04Pillar 3, Media: the DSP and Sponsored Ads split for each phase
- 05What separates the brands that win, and six moves before Day 1
Latest articles
Media Readiness: November is Not a Sprint. It is a Sequence.
November on Amazon is a sequence, not a sprint. How to plan media for 11.11 and White Friday: read the shopper first, then build the investment case.
Content Readiness: Converting Demand on Every Shelf: Search, Store and AI
Media drives shoppers to the listing, but the product page decides. How to make content convert on every shelf this November: search, store and AI.
Strategy Readiness: Position for the Demand That's Already Building
November's biggest sales moments reward preparation more than participation. How to read demand signals early and plan 11.11 and White Friday as one season.
The Winning November Playbook
Why the same budget delivers very different results in November, and what each pillar must get right before Day 1.
The Silent Shift: How 3D Packshots are taking over product photography
Why 3D packshots are replacing traditional product photography for eCommerce brands, and where AI genuinely fits into that workflow.
The Long Way Round: Lina Kassem, Managing Director
Lina Kassem, Managing Director at PiWheel, on the winding career path, through agency life, client side, London, and a business of her own, that led her here.
Amazon Prime Day: The Winning Formula for Media, the Hidden Playbook Every Brand Should Know Before the Budgets Go Live
Brands pour millions into Prime Day media, and a handful outperform the rest. Here's the hidden playbook they follow before budgets go live.
Amazon Prime Day Winning Formula Content Readiness: Turning Prime Day Traffic into Conversion
Prime Day brings exceptional traffic, but visibility alone doesn't drive sales. Here's how content readiness turns that traffic into conversion.
Amazon Prime Day Winning Formula How Data and Predictive Modelling Shape Strategy, Content, and Media Before Demand Peaks
Most Prime Day conversations start with budgets. The winners start with data, using predictive modelling to shape strategy, content and media early.
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