PiWheel

Playbooks

Deep-dive strategy decks from the PiWheel team, sent straight to your inbox.

Inside this playbook

  • 01The five phases of the disruption, a chronological framework
  • 02UAE vs KSA: the divergence, side-by-side consumer behaviour
  • 03What winning brands did, the behaviours that created separation
  • 04What the recovery looks like, and why it differs by market
  • 05The 2027 playbook: five strategic recommendations

The full PDF lands in your inbox, no strings attached.

Latest articles

Content

The Silent Shift: How 3D Packshots are taking over product photography

Why 3D packshots are replacing traditional product photography for e-commerce brands, and where AI genuinely fits into that workflow.

PiWheel · Jul 2026

Retail Media

The Long Way Round: Lina Kassem, Managing Director

Lina Kassem, Managing Director at PiWheel, on the winding career path, through agency life, client side, London, and a business of her own, that led her here.

Lina Kassem · Jul 2026

Retail Media

AMAZON PRIME DAY The Winning Formula for Media The Hidden Playbook Every Brand Should Know Before the Budgets Go Live

By Jackie Kalwani | Director - Media & Business Growth Every year, brands pour millions into Amazon Prime Day media. Every year, a handful of them dramatically outperform the rest, often well-prepa…

PiWheel · Jun 2026

Content

Amazon Prime Day Winning Formula Content Readiness: Turning Prime Day Traffic into Conversion

By Eliane Chamaa | Associate Director of Content Excellence Prime Day generates exceptional traffic, but visibility alone doesn’t drive sales. Whether shoppers arrive through organic search or paid…

PiWheel · Jun 2026

Data & AI

Amazon Prime Day Winning Formula How Data and Predictive Modelling Shape Strategy, Content, and Media Before Demand Peaks

By Melis Cep | Director, Customer Success, Strategy & Content Most Prime Day conversations start with budgets. How much should we invest? Which products should we discount? How aggressively should…

PiWheel · Jun 2026

Regional

Maximizing Brand Growth Through the Flipkart Influencer Program!

This article talks about the understanding advantages and brand growth influencers can have in your Flipkart business

Lina Kassem · Dec 2023

Strategy

How eCommerce Experts can help your Business grow faster!

This article talks about the advantages, associated costs, things to consider, and questions to ask before hiring an eCommerce agency/ consultant.

Melis Cep · Sept 2023

Marketplace

How to Get Reviews on Amazon

Various successful ways to get reviews on Amazon for your business. This article takes you through the various nitty gritty.

Nisharg Shah · Aug 2023

Marketplace

How to sell beauty products on Amazon

Things to keep in mind when starting an Amazon business for beauty products. This article takes you through the various nitty gritty.

Sena Hasircioglu · Aug 2023

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