Ever wondered what it takes to make a successful product launch in the world’s most competitive marketplace? Yes, I am talking about Amazon which has over 2 million sellers fighting it out to be the best. It’s definitely more than just converting the initial few shoppers, you have to be on top of your product research, content optimization, budgeting & even building your equity through valuable customer reviews.
To ensure a successful product launch, you need to ensure you follow the exhaustive checklist as to what are the things you have to consider in all the 3 stages of product launch: pre-launch, during the launch, and post-launch.
In this article, I’ll talk about some cutting-edge strategies & winning tactics you can deploy to get that new launch rolling on Amazon right from week 1 & build a strong brand in the marketplace.
For starters, Amazon does not intend to become a search engine. Amazon’s A10 algorithm provides assistance to shoppers in finding the product they are looking for, by providing the results based purely on:
It determines whether the product listing appears at the top of the search results or at the bottom by taking into account these 3 factors. Slow initial sales for the product can be attributed to the number of instances the products are featured at the top of search results, which in turn leads to fewer clicks and fewer conversions. Hence it is crucial for a seller to ensure the products being sold are complimenting the Amazon algorithm at first.
To entice potential customers, the fundamental strategy to persuade them to buy and increase early demand is by leveraging promotions & discounts via some of the following means:
It is equally important to conduct keyword research and use the top-performing and also relevant keywords in the product’s written as well as visual content. It is the key to improving organic search ranking for the product.
Brands can utilize some of the following tools to spread the word about the products as well as attract as much external traffic as possible.
Amazon PPC campaigns
Finally, in order to secure a firm stronghold for your product launch, getting Amazon Prime Badge is a must-have and is an essential part of any successful product launch strategy. Not only are the prime-eligible products prioritized in search listings, but it also enables sellers on the platform to effectively sell their product listings ensuring sales velocity.
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