PiWheel

The platform

The Wheel of Growth.

Diagnose, strategize, execute and measure, a single connected cycle of intelligence tools and expert services that compounds your growth on every shelf.

01 · Diagnose

See what's happening on every shelf.

Our intelligence products turn raw marketplace data into one clear picture of how your brand is performing.

02 · Strategize

Decide where to play and how to win.

The thinking, before a dollar is spent, we turn the diagnosis into a sized, prioritised plan across category, media and content strategy.

  • Where to play

    Category sizing, whitespace, and the share you can realistically recover.

  • The investment case

    Why each platform earns budget, and the annual allocation by brand and objective.

  • Content & keyword strategy

    The keyword universe in every market language, and what to build, before anything is produced.

  • One owned roadmap

    Every finding becomes a prioritised action with a named owner, timeline and KPI.

03 · Execute

Put the plan on the shelf.

The doing, specialists run the plan on the shelf, day after day, so reach connects to measurable sales.

  • Content produced & live

    Listings, A+, images and brand stores built, localised and uploaded across every channel.

  • Campaigns bought & optimised

    Always-on bidding, budget pacing and in-flight optimisation across SP, SB, SD and DSP.

  • Assortment & availability fixed

    Stockouts, buy-box and compliance issues resolved as they emerge.

  • A committed operating rhythm

    Weekly actions, monthly reviews, and a live shared view of what's running.

04 · Measure

Prove the impact and compound it.

Constant measurement against PiWheel's eCommerce Maturity Model, so you know exactly where you stand and move up a band every quarter.

Measure · the eCommerce Maturity Model

Know exactly where you stand, and move up a band every quarter.

Every cycle compounds your maturity. PiWheel grades you across Retail Readiness, Strategy, Media and Content, then names the fastest moves up.

Beyond the dashboard

Measurement most agencies and tools can’t offer.

Visibility is table stakes. The difference is what you can prove, and act on.

Results that hold up in a boardroom.

+X%

search share for a global beauty brand in Y weeks

to verify

−X%

wasted ad spend for an FMCG brand

to verify

Nx

ROAS across a market for a named brand

to verify

See case studies →

Trusted by the world's leading brands

Let's grow together!

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See the whole Wheel of Growth in action.

One platform and expert teams to grow your brand across every retailer and marketplace.