PiWheel

Managed practice

Retail Media.

Strategy and hands-on management of your retail advertising.

From annual strategy to daily bid moves, we run full-funnel retail media across every marketplace and the wider quick-commerce ecosystem, with in-house creative in every market language and a proprietary AI optimisation and measurement stack.

Book a strategy session
Retail Media · performanceLive
ROAS5.8x▲ 0.7
ACOS9.4%▼ 1.8 pts
New-to-brand38%
spend efficiency · 30d▲ trending
Sponsored Productsfully managed5.9x
Sponsored Brandsfully managed5.1x
DSP · Displayaudience-led3.4x

Trusted by the world's leading brands

Full-funnel media

Awareness to conversion, planned and measured as one.

Upper-funnel spend is planned and held accountable alongside the lower funnel, never a separate, unmeasured budget.

Upper funnelAwareness & reach

KPIs

Reach · View-through · Brand lift

Formats

DSP · Sponsored Brands video · Display

Mid funnelConsideration

KPIs

Product-page visits · Add-to-cart · New-trial rate

Formats

Sponsored Brands · Sponsored Display · Brand stores

Lower funnelConversion & growth

KPIs

ROAS · ACoS / TACoS · Category share

Formats

Sponsored Products · Remarketing · A+ content

one shared measurement spine · AMCP + PiVerse
01

Strategy & annual planning

Media tied to commercial priorities, not spend for its own sake.

  • Brand-level strategies

    A retail-media strategy per active brand, aligned to your commercial priorities and the launch and trading calendars.

  • Platform role & investment

    We define why each platform earns budget and recommend annual allocation by brand, platform and objective.

  • Budget phasing & flighting

    Investment phased to category demand curves, tentpoles like Ramadan and White Friday, and new-product launches.

  • Measurement framework up front

    KPIs, attribution and reporting cadence agreed before spend goes live, so every campaign is accountable from day one.

Strategy & annual planning$612kQ-to-date pacing index 103
Annual plan · budget by platform · vs plan · quarterannual budget $2.4M · 4 platforms
Amazon · SP/SB/SDYou$248kindex 104
TENTPOLE +18%Ramadan phasing
Noon · sponsored$176kindex 99
ON PLAN▲ $6k vs plan
DSP · upper funnel$132kindex 112
RECRUIT▲ $14k pulled fwd
Carrefour · onsite$56kindex 92
WHITE FRIDAY▼ $5k held
02

Full-funnel buying & creative

Every format, every touchpoint, in every language your shoppers browse in.

  • Complete format coverage

    Sponsored Products, Brands and Display, brand video and DSP, plus brand stores and A+, with priority placements via direct platform relationships.

  • Multi-touchpoint search

    A protect, hijack, expand and recruit keyword framework, with micro-strategy campaigns mapping keyword groups to the right SKU.

  • In-house, locally adapted creative

    Banners, Sponsored Brand creative, video and tiles versioned to each platform's specs and produced natively in your shoppers' languages, never machine translation.

  • Bottom-up demand building

    We prioritise conversions and use the upper and mid funnel to create demand, so reach connects to measurable sales.

Full-funnel buying & creative1.9% R→P$612k spend · trailing 30d
Reach · 18.4M100%
Consideration · 2.1M64%
Add-to-cart · 486k33%
Purchase · 348k19%
03

AI-driven optimisation

Automation at scale, steered by specialists.

  • Always-on AI bidding & pacing

    Ad Manager automates routine moves at scale, CPC bids, top-of-search, dayparting and seasonality across SP, SB and SD.

  • Proactive in-flight optimisation

    Real-time adjustments to bids, budgets, targeting and creative as gaps emerge, not reactive fixes alone.

  • Human strategy on top

    PPC specialists steer strategy, events and exceptions, combining automation with expert manual optimisation.

  • Forward optimisation roadmap

    A forward-looking plan to improve return over time, feeding every result back into the next cycle.

AI-driven optimisationblended 5.6x▲ 1.5x · 12 wks

blended ROAS · all platforms · 12 wks

▲ 1.5x vs start · AI bidding live
01Amazon · SP brandYou5.9x$1.42 CPCauto-bid ▲ 0.9x
02Noon · sponsored5.1x$0.88 CPCpacing held +4%
03DSP · retarget4.3x$3.10 CPMbid floor raised
04Carrefour · onsite3.5x$0.71 CPC▼ paused 2 SKUs

Ad Manager · 14 in-flight actions/day · human PPC review · target 5.0x

04

Measurement & reporting

One shared truth across every surface.

  • Full-funnel KPIs

    From reach and brand lift, to product-page visits and add-to-cart, to ROAS, ACoS/TACoS and category share.

  • Real-time cross-platform view

    A single cross-platform advertising view in PiVerse, replacing scattered per-marketplace dashboards.

  • AMCP full-funnel measurement

    Amazon Marketing Cloud clean-room analysis measures effectiveness across touchpoints, including new-to-brand and incrementality.

  • A committed reporting rhythm

    Weekly snapshots, a full monthly report, post-campaign analysis, and always-on shared live dashboards.

Measurement & reporting5.6x ROASPiVerse · cross-platform · live
ROAS5.6xtgt 5.0x
ACoS11.2%tgt 14%
TACoS6.4%tgt 7%
New-to-brand42%cat 31%
ReachATCROASIncr.
Amazon18.44865.9+41%▲ vs last-click
Noon9.22145.1+33%▲ AMCP proven
Carrefour3.1883.5+19%▼ vs plan
LowHighAMCP: 38% of sales truly incremental vs 72% last-click claims · weekly readout

Coverage map

Every surface, every format, run as one.

One accountable team across every marketplace and the quick-commerce ecosystem. We cover every surface and format, the shading shows how hard we run each, based on where your demand is.

Investment depthFull-scaleScalingLive
Surface
Sponsored ProductsSponsored BrandsSponsored DisplayDSPStores & A+At scale
AmazonMarketplace
Sponsored ProductsSponsored BrandsSponsored DisplayDSPStores & A+
NoonMarketplace
Sponsored ProductsSponsored BrandsSponsored DisplayDSPStores & A+
CarrefourMarketplace
Sponsored ProductsSponsored BrandsSponsored DisplayDSPStores & A+
Quick-commerceTalabat · Instashop
Sponsored ProductsSponsored BrandsSponsored DisplayDSPStores & A+

Every surface and format is covered · intensity shows where we invest most · one measurement spine via PiVerse + AMCP

Advanced Partner

Amazon Ads, earned on verified performance and managed spend

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

Let's grow together!

Hi, I'm Penny, your PiWheel guide.

Get started

Put our experts to work on your brand..

One platform and expert teams to grow your brand across every retailer and marketplace.

Book a demoContact us