PiWheel

Execute · the media module

Media Activation.

The media plan, bought, run and optimised

With the media plan approved, we buy it, run it and optimise it. Every ad format across every marketplace, steered daily by specialists and our AI stack.

Book a demoSee the strategy →

The operating loop

Set once, then run on repeat.

Agreed with your strategy team, then run continuously, week after week, so the plan actually lands on the shelf.

  1. 1

    Launch

    Campaigns live across SP, SB, SD, video and DSP, with priority placements via direct platform relationships.

  2. 2

    Optimise

    Real-time bid, budget and targeting moves, AI at scale with specialists on strategy and exceptions.

  3. 3

    Pace

    Budget phased to demand, tentpoles and launches, so spend lands where it converts.

  4. 4

    Report

    Weekly snapshots, a full monthly report and a forward roadmap, one live view in PiVerse.

continuous loop, back to the top every cycle

What we run

Owned end to end.

Every format, bought direct

SP, SB, SD, brand video and DSP, with priority placements and beta access.

AI optimisation, human strategy

Ad Manager automates the routine at scale; PPC specialists steer events and exceptions.

Proactive in-flight moves

Bids, budgets, targeting and creative adjusted as gaps emerge, not reactive fixes alone.

One live measurement view

Cross-platform performance in PiVerse, with AMCP for incrementality and new-to-brand.

This is where Retail-Media Strategy becomes live on the shelf, one connected loop from plan to proof.

See the strategy →

The outcome

Run daily, measured live

every format across every marketplace, steered to one commercial goal

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

Let's grow together!

Hi, I'm Penny, your PiWheel guide.

Get started

Put our team on the shelf for your brand..

One platform and expert teams to grow your brand across every retailer and marketplace.

Book a demoContact us