Measure · the eCommerce Maturity Model
Growth isn’t a finish line.
It’s a band you keep raising.
Most brands can’t answer one simple question: are we actually getting better? PiWheel turns that into constant measurement, we benchmark where you stand across four pillars, then move you up a band, every quarter.
What we measure
Four pillars. Seventeen dimensions. One score.
Every brand we work with is scored on the same model, so progress is comparable, defensible, and tied to the exact lever that moves it.
Retail Readiness
Availability, buy box, catalogue integrity, and the tracking to protect them.
Moved by Beacon · Atlas
Strategy
A documented, sized plan for every platform and category, reviewed each quarter.
Moved by Strategy & Consultancy · Atlas
Media
Full-funnel retail media, optimised in-flight and measured to true incrementality.
Moved by Retail Media · Ad Manager · AMCP
Content
Findable, locally adapted, conversion-built content, and a live score to keep it healthy.
Moved by Content Excellence · PiGen
The ladder
Four bands, one direction
Where you sit isn’t a grade, it’s a starting point. Each band names the next set of moves, so there’s always a clear way up.
- 01
Nascent
Inconsistent basics, and the fastest wins.
- 02
Developing
Foundations forming, not yet everywhere.
- 03
Maturing
Solid, consistent fundamentals, compounding.
- 04
Advanced
Best-in-class. Optimising, ahead of category, setting the pace.
Quick check · about 2 minutes
Where do you stand today?
Eight quick questions across the four pillars we measure. We’ll place you on the maturity ladder and show the fastest way up.
Illustrative snapshot · the full PEMM assessment scores 17 dimensions across your real retailer data.
Let's grow together!
Hi, I'm Penny, your PiWheel guide.
Get started
See exactly where you stand, and the fastest way up..
One platform and expert teams to grow your brand across every retailer and marketplace.