PiWheel

The product suite

Atlas.

Marketplace & competitor intelligence

Atlas gives you a full funnel view of the ecommerce landscape across Amazon. From traffic to conversions, advertising to microtrends, you will uncover the unseen competitive forces shaping consumer behavior.

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Atlas · market intelligenceLive
Market share23.4%▲ 1.8 pts
Categories750+
Competitors1240
share of category · 12 wks▲ trending
Your brandSkincare23.4%
Competitor ASkincare19.1%
Competitor BSkincare14.7%

Trusted by the world's leading brands

01

Category & market-share intelligence

Know exactly where you are winning and losing.

  • Sales & Market Share

    Track retail sales and share across 750+ categories and your markets.

  • Competitive Benchmarking

    Compare your performance against leading brands over time.

  • Category Dynamics

    Drill into SKU-, brand- and category-level movements as they happen.

Category & market-share intelligence23.4%▲ 1.8 pts

share of category · Skincare · 12 wks

▲ 1.8 pts vs start
01Your brandYou$4.2M23.4%▲ 1.8 pts
02Competitor A$3.5M19.1%▼ 0.4 pts
03Competitor B$2.7M14.7%▲ 0.3 pts

category retail sales $18.6M/wk · Skincare · 1 of 750+

02

Competitor & price monitoring

React before your competitors do.

  • Competitor Analysis

    Full competitor view across assortment, content and paid activity.

  • Price & Promotion Visibility

    Track pricing and promotion moves the moment they change.

  • Advertising Trends

    See ad clicks and the top paid keywords in your space.

Competitor & price monitoringindex 97vs market 100
Skincare · SPF50 Fluid 50ml · live · WoWmarket median $29.80
Your brandYou$28.90index 97
ON PROMO▼ $2.10 WoW
Competitor A$31.50index 105
AT MAP▲ $0.30 WoW
Competitor B$26.40index 88
ON DEAL▼ $0.60 WoW
top paid kw“vitamin c serum”CPC $1.42 ▲SoV 22%
03

Shopper & assortment insight

Find the next opportunity first.

  • Keywords & Search

    Surface keyword trends and search volumes that drive demand.

  • Traffic & Microtrends

    Follow traffic shifts and emerging demand before the competitors catch up.

  • Assortment Opportunities

    Spot whitespace, gaps and fast-growing pools across the category.

Shopper & assortment insightSoV 28%6 open gaps
spf 50 sunscreen74k/wk28%▲
vitamin c serum51k/wk22%▼
retinol night cream33k/wk15%▲
6open gaps
4 segments
mineral SPF · travel sizeest. $2.4M · ▲ 14% YoYassortment coverage 78%

Skincare · keyword volumes weekly · est. opportunity annualised

04

Precision and coverage, from day one

SKU-level detail, the full 1P + 3P marketplace, and access without the wait.

  • Granular, SKU-level precision

    Atlas models data at the SKU level, then rolls it up into subcategory, category, brand and organization views, for flexible, detailed market visibility.

  • Full marketplace coverage (1P + 3P)

    Atlas captures both first-party (1P) and third-party (3P) activity, so you see the complete retailer ecosystem, not just a single selling channel.

  • Day-one access across your categories and SKUs

    Subscription-based by category, with immediate access and no long integration timelines, covering every product in your subscribed areas.

Precision and coverage, from day one23.4%your share · Skincare
Your brand23%
Competitor A19%
Competitor B15%
Category avg14%

750+ categories · 500M+ SKUs

tracked in real time: the system of record for how your category behaves

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

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