PiWheel

The product suiteNew

AMCP.

Amazon Marketing Cloud, made actionable

Turn complex Amazon Marketing Cloud data into clear decisions and audiences: prove what your media really drives, stop the leakage, and push your next audience straight to DSP.

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AMCP · clean-room decisionsLive
38%True incrementalproven vs last-click
42%New-to-brandof driven sales
Last-click claims72%
True incremental38%
Audiences → DSP54%

Clean-room proves 38% is truly incremental, last-click over-claims by 34 pts.

Last-click credits 72% of sales to your media, the number before incrementality strips the illusion.

Trusted by the world's leading brands

01

Decisions from the clean room

Turn AMC signals into decisions, not just charts.

  • Incrementality & Full-Funnel

    Prove the incremental impact of your media across the funnel, beyond last-click.

  • Stop the Leakage

    Find frequency waste and audience overlap between formats, and close it.

  • Customer-Journey Analysis

    See how touchpoints combine, from exposure to purchase.

Decisions from the clean room31.4%true incremental · $1.24M

modelled incremental sales index · 8 wks

▲ 54% incremental lift
01Last-click · claimed$2.86M72.6%credited
02True incremental · causedYou$1.24M31.4%▲ proven
03View-through · assisted$0.61M15.5%NTB 43%

AMC · % of $3.94M attributed sales · held-out incremental test · 8 wks

02

Advanced audiences

Build the audiences others ignore, activate them in one click.

  • Modelled & Look-Alike Audiences

    Propensity-modelled, cart-abandon and lapsed-buyer segments built in AMC.

  • New-to-Brand Acquisition

    Find and grow the customers your competitors are missing.

  • One-Click Activation to DSP

    Push any audience straight to DSP where it performs.

Advanced audiences4 audiences1.84M top reach
Look-alike · high-propensity1.84M38%▲
Cart-abandon · 14d412k24%▲
Lapsed buyers · 90-180d268k19%▲
Category browsers1.12M11%▲
7net-new
4 audiences
Subscribe-ready look-alike (≥ 0.74)est. $2.1M · ▲ 4.2× CVRaudience coverage 68%

AMC modelled audiences · reach = unique size · bar = share of incremental conversions

03

Budget simulator

Allocate on proof, not assumption.

  • Proven-ROI Allocation

    Move budget from last-touch defaults to the paths that truly drive growth.

  • Simulate Before You Spend

    Model a reallocation and see the projected lift before it goes live.

Budget simulator4.7× ROAS$409k/wk
budget allocation · proven-ROI index vs blended baseline · WoWblended 4.7× ROAS · $409k/wk
Sponsored ProductsYou$184k/wkindex 118
SCALE UP▲ $22k WoW
Prime Video · DSP$96k/wkindex 112
PROVEN NTB▲ $14k WoW
Sponsored Brands$71k/wkindex 103
HOLD▲ $3k WoW
Display · retarget$58k/wkindex 88
TRIM▼ $11k WoW

Full-funnel, in clean-room data

It measures what your media truly caused, then helps you act on it in any AMC market.

Words from our clients

Ravali AttivilliCDMO E-Commerce Project Manager, L'Oréal Middle East
PiWheel has been an invaluable strategic partner, consistently providing the deep market insights and search intelligence helping us navigate a growing e-com landscape. Our collaboration has pivoted us to a more sophisticated, data-driven execution, where their expertise in search intelligence and assortment optimization was instrumental in driving a remarkable +89% business growth.
Laith AzabLipton Teas & Infusions
At Lipton Teas & Infusions, PiWheel has been a valuable eCommerce intelligence partner, supporting our Amazon market sizing and category understanding across UAE, Saudi Arabia, and Turkey. The platform provides clear, actionable visibility into category dynamics and competitive benchmarks, enabling more informed commercial, marketing and media decisions.
Clea MenarguesCoca-Cola
Working with PiWheel on E-commerce Content was an absolute pleasure, thanks to their unmatched expertise and their speed of execution. Their ability to understand our needs and shoppers' behavior allowed them to deliver tailored, high-quality results that truly set them apart as a reliable and skilled partner.
Adil AdnanSwiss Arabian
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.

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