Case study · Fragrance · Beauty · Amazon UAE
Swiss Arabian Perfumes.
From heritage brand to market leader, in twelve months.
#2
market share rank, up from #6
+62%
business growth, year on year
1.6×
category share multiplier
+125%
new-to-brand revenue
Brand activation in action
The campaign, in market.
Every layer of the funnel, built and activated: the store shoppers browse, the creators build trust, the banners build discoverability, and the packaging it arrives in.
First to market
Virtual Brand Store
A regional-first Amazon store guiding shoppers by scent persona and occasion, turning the range into a browsable destination.
Social + retail
Influencer reels & Amazon affiliates
Creator-led content seeding fragrance discovery, timed to Ramadan and Dubai Shopping Festival tentpoles.
Upper funnel
OOH & on-site branding
Large-format outdoor and Amazon UAE on-site banners driving brand visibility at scale through peak seasons.
Brand equity
Co-branded packaging
Custom branded delivery bags reinforcing premium positioning and brand recall at the doorstep.
The story
How we did it.
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Challenge
Swiss Arabian had a strong offline presence built over five decades, but a digital gap: retail media was used tactically rather than as a growth engine, new-to-brand acquisition had stalled behind an over-reliance on brand-loyal audiences with no category keyword penetration, and media, content and commercial teams ran siloed with no unified SKU-level strategy.
Approach
PiWheel connected the funnel end to end. Up top, Amazon DSP reached category browsers, high-affinity and parallel audiences, supported by out-of-home and on-site takeovers. Through the middle, a regional-first Virtual Brand Store organised the range by scent persona, with Sponsored Brands and Display retargeting. At the bottom, always-on keyword domination, promotional SKUs and 50ml new-to-brand entry packs, plus cart-abandoner retargeting.
Result
Across twelve months on Amazon UAE, Swiss Arabian climbed from category rank #6 to #2, with a 1.6× category share multiplier, +62% year-on-year business growth and new-to-brand revenue up +125%.
PiWheel has been a valuable partner in strengthening our retail media execution, delivering clear visibility and measurable impact across campaigns. Their data driven approach and strong understanding of retail dynamics have helped us optimize performance and improve decision making.
Adil Adnan, Swiss Arabian
